Customer Resource Management, or CRM, programs are a valuable business tool, allowing users to track sales, store data, and manage communication with clients and employees. Let’s compare the two best CRMs for small businesses: Nutshell vs Pipedrive, head to head.
We currently recommend Nutshell as the best CRM for small businesses. They have a straightforward pricing system, and the product itself is simple to use and implement. It will help your sales team be more focused and deliberate in their actions. You can even try it for free.
Nutshell vs Pipedrive at a Glance
|Pricing per User per Month||$19-$79||$10-$75|
|Mobile App||IOS & Android||IOS & Android|
Why We Recommend Nutshell
We recommend Nutshell CRM over other CRM programs for most small businesses because of its intuitive and accessible user-interface, excellent customer support, and range of features. Nutshell is focused on making your communication with both your employees and clients more efficient and effective. You can read our review of Nutshell for more details or check them out for yourself with their 14-day no obligation free trial.
When To Use Pipedrive
Like Nutshell, Pipedrive is an accessible, efficient, and easy-to-use CRM program with many of the same features. However, Pipedrive is more narrowly focused on the sales aspects of customer resource management than Nutshell and users may find this limiting. Nutshell costs slightly more than Pipedrive, but it also has more data storage along with a lot of features not available with Pipedrive, so in this case you get what you pay for.
Pricing and Features
Along with an array of features, Nutshell and Pipedrive both have three different payment plans to cater to small business’s different financial or professional needs.
Nutshell CRM is committed to keeping your team on the same page, tracking email conversations and storing information and contact data that can be shared and reviewed at a moment’s notice. You can also use Nutshell to track your performance and sales reports. Even the most basic Nutshell account provides unlimited contacts and storage and free phone, email, and live chat contact with Nutshell’s acclaimed customer service professionals.
Nutshell Pro provides additional features allowing you to automate your sales process and analyze your team’s performance with more detailed reports. Nutshell Pro also adds a click-to-call feature to help you call contacts through your browser.
Nutshell’s most advanced program, Pro+, links you with a dedicated customer success manager. This manager will help you fine-tune your business objectives and personalize your Nutshell account to aim you in their direction, examining quarterly business reports to help you make sure your small business is making the most of its opportunities with Nutshell.
Nutshell Pricing Comparison
|Cost Per User Per Month if Billed Monthly||$22||$39||$79|
|Cost Per User Per Month if Billed Annually||$19||$35||$69|
Pipedrive CRM focuses on activity and giving you the tools you need to organize your information to strategize effectively. Pipedrive provides an accessible cloud-based content pipeline you can use to follow your sales process from beginning to end and web forms you can use to gather information. Platinum users have their own separate server for speed and security. Email synchronization is not available in the Silver program.
Pipedrive’s sales process is less customizable than Nutshell’s and its content pipeline has less features. Pipedrive does not match Nutshell’s unlimited data and only their Platinum payment plan receives phone support.
Pipedrive Pricing Comparison
|Cost Per User Per Month if Billed Monthly||$12||$25||$75|
|Cost Per User Per Month if Billed Annually||$10||$21||$63|
|Storage Per User||2GB||5GB||100GB|
Nutshell vs Pipedrive: Customer Satisfaction
Nutshell is praised as versatile and easy to use, with an array of helpful features. Many list it as their favorite CRM program out of those they’ve used. Its customer service and support is also praised. Pipedrive was praised for its ease-of-use, simple interface, and sales pipeline layout. Most user reviews found Pipedrive a great CRM program that fit all their sales team’s needs.
Customer Reviews at a Glance
|TrustPilot||7.4/10 out of 1 review||9.4/10 from 451 reviews|
|GetApp||4.09/5 out of 244 reviews||4.61/5 from 995 reviews|
|G2 Crowd||4.2/5 out of 145 reviews||4.4/5 from 455 reviews|
Negative Customer Reviews
Some users found Nutshell’s features and customizability limiting, especially for users who migrated to Nutshell from a different CRM program. Other users criticized Nutshell’s lack of integrations and found their dashboard obtuse and their notifications buggy.
Some users found Pipedrive’s minimalistic, sales-focused approach didn’t meet their business’s needs, and wanted more features. Other users found the process of importing data into Pipedrive frustrating, or had difficulty getting Pipedrive to integrate with other programs. Pipedrive’s email functionality has been criticized as unhelpful and inefficient. Some negative reviews reported unsatisfying technical support and bugs within the program itself that sometimes resulted in lost data.
There are a lot of CRM programs beyond Nutshell and Pipedrive. Here are a few of the of the most popular options available to small businesses.
- Insightly: Free-$129 per month. Insightly offers a bare-bones freemium option, and significantly more integrations than Nutshell, although their customer support is less comprehensive than Nutshell’s and more difficult to use than Pipedrive’s. Other than that Insightly is very similar to Nutshell and is a solid CRM program that should fit most small business’s needs. They also offer a 14-day free trial.
- Highrise: $24-$99 per month, with a free limited plan also available. Highrise prioritizes simplicity, and is a straightforward and easy way to store contacts, manage emails, and share information. Highrise’s most basic account allows up to 6 users, with 5GB of storage, 5,000 contacts and 10 deals. These numbers all increase with their more expensive accounts. All of their payment plans offer 30-day free trials.
- Zoho: Free-$100 per month. Catering to businesses of all sizes, Zoho’s inventory management features are particularly noteworthy. Zoho seeks to help automate your sales process and contrast customer data so you can get the best deals with all your contacts. Zoho features a free edition for entrepreneurs that serves 10 users, and their standard CRM for small businesses costs $12 per month. They provide a 30-day free trial.
- Salesforce: $25-$300 per month. The most expensive CRM program on this list is also the most comprehensive and multifaceted. Salesforce has a wide range of customizable features. Salesforce is more complex than the other programs in the article and can be more difficult to use for small businesses, but we highly recommend it for medium-to-large scale operations. Their free trial lasts 30 days.
The Smart Hack
Nutshell and Pipedrive are both excellent, easy-to-use CRM programs that can be a great asset to any growing small business. We recommend Nutshell over Pipedrive for most small business owners because it’s more versatile and has more features. Pipedrive is slightly cheaper though and some small businesses may find Pipedrive’s more narrow sales-focused emphasis meets all their needs..
At the end of the day, Pipedrive has Nutshell beat slightly in the total costs, but Nutshell is a better overall product. It will do a better job at keeping a small business organized and focused on their customers, without ever missing a beat. Try Nutshell today for free to see if it’s right for your team.