If you are starting your own business in 2017 then you are likely planning on gaining a lot of customers through online channels. The question is what channels work and where should I spend my time? The answer is not so simple. Marketing your business online really depends on what industry you are in and where your audience hangs out. As long as you can connect with customers and create a level of trust then you have a good shot at being successful in your marketing efforts.
Let’s take a look at the top channels to market your business in 2017.
- Organic (SEO)
- Industry Boards
Regardless of any strategy you use, make sure you make and keep to a specific marketing and sales strategy. Now let’s dive into how each of these important channels can help you grow your business to new heights this year.
Marketing Your Business Through Facebook
Facebook has one of the largest audiences in the world. Sometimes it seems like everyone has a Facebook account and uses it at least part-time. In fact, the 4th quarter of 2016 brought the total active Facebook users to more than 1.86 billion. Oh, in case that didn’t sound impressive enough you should know that those active users are using Facebook every single month. That would make Facebook the largest country in the world by about $500 million.
So what does this mean to you? It means you have a platform that can reach any audience. This makes Facebook the best marketing platform for your business in 2017. The question is… how do you do it? You can check our in-depth review of Facebook marketing, but here we will just give you the very high level information. You have 2 main options when it comes to marketing your business on Facebook.
- Organic Methods
- Ad Targeting
Organic methods involve creating a business or fan page and connecting with potential customers. This is typically done through sharing of information, either curated or organically, and making connections with other sites or businesses that have Facebook followings. The more partnerships you make the more audiences you get in front of – pretty simple math.
Facebook currently has arguably the best online platform to pay for advertising. This is not just due to their huge size of users on Facebook, but their ad platform is phenomenal. It allows you to niche down and target just about any specific audience you can dream of. If you want to spend some serious money on Facebook then you should look into a very specific course that takes you through maximizing your Facebook ad results step by step. If you are selling anything online then this is what we recommend as your best shot to buy traffic.
Marketing Your Business Through Organic Traffic (SEO)
Driving traffic to your website from organic traffic from a search engine is widely considered to be the cheapest traffic method online today. While technically that is true, it takes a lot of time, effort, and money to get your site in a position to rank high enough to truly benefit your business. Whether this is through paying a marketing firm that will rank your site for you, or if it is through you spending your personal time (or your employee’s time) to get the results you need.
Getting organic traffic is all about backlinks, social sharing, content, and making sure your website doesn’t violate any technical no-no’s, as deemed by Google. If you want to get serious about your organic results then you need to start building a lot of helpful content related to your business, and start making connections with other websites to hopefully link back to your content, or share it.
Marketing Through Industry Specific Boards
Find out where your customers hang out online. Discover message boards and social websites where you can connect to potential customers and find ways to get your message out there. Your goal for this strategy should be to provide help. If you aim to genuinely help your audience through these sites, and not spam your business, then you will get a lot more customers coming to your site through those efforts than otherwise.
No one wants you, an outsider, coming to the site they hangout on spamming how great your business is. What they do want is for anyone to answer the questions they have which you just happen to be qualified to do. Provide true value to them, and they will come.
Marketing Your Business Through Email
Once you get customers to your site you need to find ways to convert them. Usually, it is not going to happen on their first visit. This is why it is important to build an email list and find ways to retarget these customers multiple times until they do convert. Email still drives the largest number of online sales conversions than any other method. If you plan on improving any marketing channel in 2017 it should be to improve your email strategy.
Email is also a great way to convert your customers again. Do not give up a customer after they have converted once. Look at new funnels they can enter and start the conversion process all over again. It is a great way to improve the number of customers that are in your sales funnel.
If you are ready to start collecting email addresses so that you can take your business to the next level then you should check out our in-depth guide of the best email marketing software.
The Smart Hack
Any of these channels are great opportunities to grow your business in 2017. You should be improving your organic traffic and email strategy constantly. These two methods are consistent and will drive a large portion of converted sales for any online business. If you aren’t currently spending ad money on Facebook then you should consider changing your strategy. You can improve your audience on Facebook, and drive traffic directly to your sales page on your site. You can reach your exact target audience, and you can do all of this on whatever your budget is.