Selling can be an art form. Sometimes it feels like someone else is gifted with it and you just aren’t. As a small business owner that can be very frustrating, and at times defeating. Sales are an important part of any small business, and the owner almost always has the responsibility for selling products or services. Luckily we have a list of the 3 keys you need to overcome the difficulty of sales and sell just about anything to any audience. Follow them and you will feel like you can be one of the ones selling anything.
So how do you increase sales? Follow our three keys:
- Prepare to Build Relationships
- Always Give a Call to Action
- Follow-Up Until You are Told to Stop
Let’s take a quick look at each one to determine how you can improve your sales moving forward.
Prepare to Build Relationships
Before your sales pitch meeting, or your coffee, or your spontaneous pitch on the street, you should be ready. Before these meetings you should:
- Know your product
- Know about who you are talking to
Study websites and social media sites of those you will be talking to in advance of your meeting. Know what these individuals are like. Know what they enjoy. It will make the conversation come easy, and you will be able to build a relationship of trust from the very beginning of your sales pitch.
Always Give a Call to Action
CTA’s are huge for online businesses. Often you can’t speak directly to your customer and do not control what they are reading or looking at on your site. However, it is important for you to give your customers a purpose. If you don’t invite them to do something then the likelihood of them doing it is pretty much zero. When you are sitting down face to face with a customer make sure you invite them to do something in your sales funnel that will get them on a path towards making a purchase.
Some examples of call to actions we are talking about:
- Invite your prospect to try your product.
- Invite your prospect to check out your website.
- Invite your prospect to call one of your customers for a reference.
- Invite your prospect to another meeting where you can show them something more.
- Invite your prospect to meet with someone else on your team.
Regardless of what the invitation, or CTA, is you just need to make sure that you get an answer. If they don’t commit to it right then and there then it probably won’t happen.
Follow-Up Until You are Asked to Stop
This one is pretty self-explanatory. Keeping reaching out to your prospects until they ask you stop. You don’t have to be pushy or “sales-y” by any means. However, if you want to turn a cold prospect back into a warm one then you are going to have to make contact. Finding ways to give these potential customers some free help is a great way to build future business.
Most sales are not converted until you have contacted them over 6 times.
The Smart Hack
Sales is hard, but it can be simplified and improved if you follow our 3 keys. Prepare, give a call to action, and don’t stop following-up. These keys can be a lot of hard work, but they will improve your sales. Using them should grow your business and help you reach the level you are aiming for.